SEO Specialist Description

The Search Engine Optimization (SEO) Specialist is responsible for improving our organic marketing efforts by ensuring we are doing everything we can to rank in organic search queries. This team member will be heavily focused on Google and Bing, and perform audits, analysis, and page improvements. This is a highly collaborative role that will work in close partnership with the content team by helping optimize and inform new content being released on the blog and product pages.

This is a remote position. Candidates in a Pacific Standard timezone preferred.

SEO Specialist Responsibilities

Perform in-depth technical audits to uncover any issues related to Search Engine Optimization.
Develop over-arching strategies and roadmaps that will improve our ranking on search engines.
Conduct keyword research to help inform target keywords.
Monitor site performance weekly to optimize site traffic and improve user experience. Assist in highlighting any important fluctuations in ranking.
Communicate with both a technical audience as well as an executive audience.
Incorporate changes to pages, which include meta tags, image descriptions, etc.
Utilize on-page SEO and off-page SEO tactics to help increase crawlability and ranking factors.
Improve page speed and optimization tactics.
Collaborate with the content workforce and web development team to make sure all SEO strategies are being checked and achieved.
Utilize website analytics to create reports and audits to identify areas for optimization.
Perform other duties as assigned.

SEO Specialist Compensation

$80,000-90,000, depending on experience, plus benefits.

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